Repurposing old content is one of the most important things you can do in order to make more money online. This is why it is so important that you know how to do this correctly. Whether you’re creating new blog posts, writing a new e-book, or crafting a new article for your website, the last thing you want to do is re-use old content. It doesn’t matter how good the original content was it’s always better to start from scratch. But what if you have a lot of content that you already wrote and published? What if you don’t want to waste the time and energy it would take to rewrite it from scratch? How can you repurpose old content into something new and compelling? In this post, we’ll discuss how to repurpose old content, and some ways to repurpose old content.
What Is Content Repurposing?
If you have the intent and audience for your blog posts, it’s important to keep those same audiences in mind each time you’re writing. This is when you can use repurposing. Adding or revising content can add more value. It may sound vague, but that is because recycling content comes in many forms. Adding new ways to reinforce and adjust your message to relate to the current climate is one of the ways that your repurposing work can add value to a blog. You can reach people you missed the first time around if you reuse your content. You don’t need to write a new post from scratch if you reuse it.
What are The Benefits of Content Repurposing?
Content Repurposing can save you time in the content creation process because time on the Internet is a precious resource.
There are many advantages to content repurposing:
Get an SEO boost. Multiple pieces of content around the same topic can lead to more opportunities to target the desired word. With the added bonus of controlling the anchor text in the link, you can get quality links back to your site if you take your repurpose content outside.
Reach a new audience. Most often, your original piece of content is going to be most useful to a particular group of customers. You can meet an audience where they are by recycling the content for different media. Multi-channel marketing provides the content our audiences are searching for in all the places they search.
Reinforce your message. Repetition is an essential part of sending a message. The Rule of 7 states that buyers need to hear your message seven times before closing. There is a long way to go to reach this quota.
Gain extra authority. Quality content on a single topic can help raise your profile in the industry and teach others to regard you as an expert.
How to Repurpose Old Content?
Content Repurposing for new audiences is one of our eleven ways to do it. It is certain that there will be something that will work for you.
1. Blog Posts –> Tips Newsletter
If you want to get the most bang for your buck, promote your posts in a weekly tips newsletter. Even the most dedicated of fans won’t catch every post you write because you already have a solid list of email subscribers. Your newsletter comes in here. A friendly tips-oriented newsletter can show your best posts of the week, as well as give you an extra push to get people to read your content.
2. Old Blog Posts–> Guides
If you write a lot about a specific topic, then you may want to repackage those posts into a new guide. For example, in the past, you may have written about how to use hashtags on a board for better searchability, and how to use text over images for improved click rates.
You don’t want quality posts to become lost and forgotten when you work on them. You can reuse those old posts and keep them forever.
3. Interviews–> Expert Advice Ebook
Interviews are one of the most popular types of content on the internet. They are easy to conduct, easy to edit, and usually get a lot of traction, as the people you interview to share and promote the article they have been mentioned in. In the same way as an expert advice ebook, repackage those interviews into a new form. Changing the medium and taking the same content is exactly what you are doing. Some people prefer ebooks because they are easier to download and read later in the day. Those who missed the interview series may be interested in the new expert advice ebook.
4. Internal Data–> Case Studies
The values of testing have been discussed a lot at Word Stream. Testing is the way to go if you want more traffic, subscribers, or email sign-ups. You can use the data from your tests on your website to make a case study for your fans. If you do an experiment to see which button color brings the most clicks, let your readers know about it.
5. Webinars–> Video Tutorials
You host a great event that gets lots of people. You will have new site visitors and leads who don’t know what they missed out on if not for the fact that not everyone will attend your webinars. Don’t let it go to waste. If you want to ensure that your great content lives forever, you can use the webinars as a video on YouTube. Not only will that asset be great on your website, but you may also be able to drive new visitors to your site via the internet.
6. PowerPoint Presentation–> Slidedeck
There are great PowerPoint presentations that can be made into slide decks with the help of SlideShare. You can add your presentation to one of your web pages by uploading it to SlideShare and editing your slides for a consumer audience. There is a new piece of content that you barely have to work on.
7. Visual Content–> Pinterest Board
Do you have a lot of image-heavy posts on your website? If you want to make the most of your picture posts, you can use the images on Pinterest. A post detailing the best brand logos in an industry would be an example. A new board dedicated to the greatest brand logos can be created, or pins of the best brand logos can be uploaded. Adding a new segment of traffic to your site can be done by driving referral traffic to your post.
In conclusion, repurposing old content can help you create more content without having to spend time creating new content. And if you have a blog or an online business, then it’s always good to have fresh content on your site. If you don’t have a blog, then you can create blog posts that are similar to the ones you’ve already published. You can also create a list of the most popular posts and then publish them one after the other, creating a long list of posts that you can repurpose.
If you’re looking for ways to repurpose old content, there are a few different options. You can repurpose your old content by creating a new blog post, a new video, a new podcast, a new eBook, etc. Another option is to create a new website. You can create a new blog, a new video, a new podcast, a new e-book, etc. on your existing site.
You should set up Google Analytics to track the traffic.
The most important thing to avoid is plagiarism.