When it comes to social media, there is no such thing as too much posting. If you have a solid social media presence, you should be posting at least once or twice per day on your various social media platforms.
You can use a social media calendar to see your posts over the next few weeks or months. On top of that, it will help you craft your posts in advance so that you always have something to share.
You may have heard that you shouldn’t post too often, but you don’t really need to worry about that. As long as you are consistently posting and engaging with your audience, you are doing just fine. However, if you are struggling to keep up with the posts and feel like you are always running behind, then it might be time to take a look at your social media calendar. Here, we will show you how to create a social media calendar that works.
What Is a Social Media Calendar?
You can also use the calendar to see which days of the week are the best for posting. The beauty of social media is that you can post your content whenever you want and you don’t have to wait for someone else to schedule it for you. But as with anything, you need to know what works best for you. So check out these three social media calendars to see which one suits your needs best. Which Social Media Calendar Do You Use? There are two main types of social media calendars.
Types of Calendars
Social media is all about connections, so there are different ways you can arrange your social media calendar depending on your needs and preferences.
Daily/ Weekly
When working with the weekly/daily view, the majority of your time will go into the tasks assigned to that view.
Your social media calendar should have every single post for each day of the week already written out (or at least everyone you can get to), whether that’s a Facebook post, a Twitter tweet, or an Instagram photo.
Monthly
With a monthly view for your calendar, you’ll be able to plan out your content for the next three months, which means you’ll have some idea of where you’re going to go next with your content and be able to highlight some of the big events coming up.
Steps to Create a Content Calendar
Define Categories
You’ll want to create a list of post types that you would like to share regularly, and if you are sharing multiple different kinds of updates on a regular basis, it is helpful to create a posting schedule that helps keep your posts from getting too out of hand.
After you’ve chosen your categories, and set up your schedule, it’s time to decide when (what days/times) you would. For example, blog posts might be shared Monday-Wednesday, and tips every Friday.
Plot Social Media Content
You can easily change the calendar to suit your posting frequency. For example, you may want to include specific times when you plan to share each post, add an email, and other distribution channels. Your event calendars should show important event and promotion dates and help you manage those important dates better. If you frequently share the same content on each of your social profiles, it’s helpful to use a simple color-blocked version of your calendar to help you organize your daily activities.
Track and Evaluate Your Content Calendar
Social media marketing is all about creating quality content, getting it published when and where it needs to be, and keeping it live so your audience is exposed to your content when they’re most receptive.
You can use a spreadsheet to keep track of when and where you share your content on social media. The tracking sheet will be used to coordinate content promotion with your team. Notes can be used to add text and descriptions to each post. To create an effective social media strategy, use this promotional spreadsheet to keep track of all of the old posts that you want to share on new social media.
Conclusion
Your social media marketing calendar should be designed to help you make better decisions about when and where you’re going to post and how you’re going to interact with your audience. It should also be a place where you can track your progress and see what’s working and what isn’t. When you use your social media calendar, you can schedule posts for the future, so that you can keep your social media presence consistent. It can also help you get more followers and make sure that you’re posting content that’s relevant to your audience.
