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Do #Hashtag Really Work? How To Use Them To Increase Engagement

#Hashtags have become a big part of the social media world. Today, you can’t access social media without seeing hashtags. Hashtag use has become popular because it can be a great marketing tool, an easy way to relate to other people, and a way to share information about a topic that may otherwise go unnoticed.

You can’t go a day without seeing “#” on Social Media Platforms. Hashtags are changing the way people use social media. They’re used in posts, images, and in relation to trending topics. They help with content categorization, and they can even be cleverly implemented into a marketing campaign. Hashtags are an important part of Digital Marketing.

Using an effective #hashtag really works for your business’s website to gain attraction, increase the visibility of your business, products, and promotions, and promote your brand for free. Hashtags are one of the easiest ways to increase your reach on Instagram. Instagram users who use relevant hashtags are more likely to discover relevant content.

The Different Types of #Hashtag Really Work

#Hashtags really works

The Different Types of Hashtags

It is important that you understand that there are different types of hashtags, which can be used for different purposes, and that you can connect to your audience in different ways.

Here are the different types of #hashtags:

  • Branded #hashtag
    • These usually include your brand name, a brand tagline, or a branded slogan.
    • Branded Hashtags are included in most brand posts, and you can encourage followers to use them on posts for contests or other content they create related to your brand (a.k.a. your business).
    • User-generated content (UGC) marketing is a very important tool for generating free traffic, leads, and ultimately sales.

  • Location #hashtags
    • You can find these through an online search. They might include the city, state, or region, or they could also include your local shopping malls.
    • Local businesses can take advantage of these hashtags and connect with local users who might become customers.

  • Niche interest #hashtags
    • Hashtags are a great way to connect to audiences with similar interests to yours, and appealing to niche interests through hashtags like #technology or #veganfood can help you find the people who have those interests.
    • The following might be examples: #Digitalmarketing #Socialmediamarketing

  • Broad appeal #hashtags
    • Broad appeal hashtags are a great way to increase your reach and engage with new users. It is one of the best ways to get into the minds of people who are interested in your product or service.
    • It’s important to make sure that the hashtag you use is something that resonates with your audience.
    • Many of the signs of the “live laugh love” are on the popular hashtags list in 2021.
    • You can appeal to a larger audience base if you use these, like #instagood.

  • Time-sensitive or seasonal #hashtags
    • I can assure you that there will be a lot of posts with the words #itssnowfall or #sweaterweather in the feeds.
    • It’s great for shopping-focused posts when the season is seasonal.
    • It is possible to have a timely post with hashtags like #2022election or #tokyoolympics.

  • Entertainment #hashtags
    • Compared to other types of hashtags, entertainment hashtags are usually more likely to be used for content creation.
    • Hashtags like #movies #entertainment #music can be used for any type of content, and they are great for entertainment-focused posts.
    • The purpose of these hashtags is to entertain or appeal to your target audience.

How to Boost Social Engagement Using #Tags

Hashtags are a great way to drive traffic to your social media pages. By building a community around your brand, using hashtags will help you reach a larger audience and attract more followers. This increases the chance that your customer will choose to connect with your business, not only with your current but also with new customers.

Here are the three strategies to implement that help boost social engagement:

  • Align your #Hashtags with Your Brand
    • Branding your social media accounts is one of the most important things you can do to drive more traffic to your account. Aligning your hashtags with your brand is a great way to boost engagement. A creative play on words is an effective strategy for creating hashtags. Adding a website to the free resources is a good idea. It will be easier for your customers to find you when they’re looking for similar products or services online.

  • Use Actionable Language in your #Hashtag
    • These hashtags include a direct call to action, encouraging the audience to get involved and share their own stories or images online with the corresponding actionable hashtag.
    • Using this strategy you may boost your audience engagement, go viral, and land on the list of trending hashtags on various social networks.

  • Identify and Incorporate Trending #Hashtags
    • It’s a good idea to use hashtags that already exist. Identifying trending hashtags will help you incorporate relevant tags into your social media posts, and you can extend the reach of each post beyond your subscriber base.

The Top 50 Most Popular Instagram #Hashtags in 2023

When it comes to creating an Instagram story or photo for your brand, using popular hashtags isn’t always the best strategy for getting more engagement. But, it’s helpful to know what’s trending in the app, so here’s an up-to-date list of the top 50 hashtags on Instagram:

  1. #love
  2. #design
  3. #instagood
  4. #interiordesign
  5. #fashion
  6. #inspiration
  7. #style
  8. #art
  9. #smallbusiness
  10. #food
  11. #realestate
  12. #health
  13. #wellness
  14. #selfcare
  15. #fitness
  16. #lifestyle
  17. #home
  18. #photooftheday
  19. #shopsmall
  20. #nature
  21. #instafood
  22. #supportlocal
  23. #shoplocal
  24. #motivation
  25. #foodie
  26. #homedecor
  27. #travel
  28. #halloween
  29. #photography
  30. #beauty
  31. #handmade
  32. #fall
  33. #interior
  34. #foodstagram
  35. #healthylifestyle
  36. #adventure
  37. #homedesign
  38. #delicious
  39. #ootd
  40. #architecture
  41. #skincare
  42. #selflove
  43. #vegan
  44. #luxury
  45. #healthy
  46. #beautiful
  47. #foodporn
  48. #business
  49. #entrepreneur
  50. #linkinbio

Best Practices of #Hashtag Creation

It’s hard to come up with hashtag ideas that are successful and engaging. If you want to get the most out of your hashtags, you’ll want to learn some of the best practices.

  • The key to getting traction and making your posts more successful is to use effective hashtags that are memorable, unique, and relevant. Hashtags are another great tool for helping people find your business and products on social media sites.

  • It’s important to keep in mind the target platform. When using certain phrases on social media, they are more effective than on other sites. The number of hashtags you are using is one of the things to consider. Studies show that the highest number of interactions can be found in posts with 11 or more hashtags. There is a decline in engagement from posts with only two tags to posts with more than two. Don’t forget to keep your target social platform in mind when creating your hashtags.

  • Before posting, think about what your phrase will look like outside. If you choose a phrase that spells out different words when put together without spaces, it is best to start over. If you don’t clarify the meaning of the #, users will be confused and you’ll become a fail on social media.

  • It’s a good idea to only use a few words on the hashtag. The goal is to get users’ attention quickly, not to lose them with long tags that are hard to read.


Social media is an important part of the marketing mix for most businesses, but it’s often overlooked by marketers who think that social media is only about sharing photos and videos. While these are certainly important parts of social media, they’re not the whole story. There are many other ways to engage with your audience on social media. One of the best ways is through the use of tags.

Businesses need to use social media successfully if they want to remain relevant to their customers. As more social media platforms and features emerge that make marketing to users even easier, businesses need to stay up-to-date on how to use current social media tools to better connect with and market to their target audience, boost conversions and promote.


Despite the fact that you are allowed to post up to 30 per post, creators have been advised to use between 3-6 hashtags on their posts.

It is up to you where you want to share your hashtags since it has been confirmed that they are effective in both your post caption and the comments section.

The best strategy is to not use the same exact hashtags on every post. It will range your post spammy and will not show it to the potential users who are interested in the topic. You should be aware that there are certain posts that don’t match certain hashtags. The link between the interested user and your content should be correlated with the themes you write in.

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